Customer Stories

Hear From GTM Leaders Who've Transformed Their Customer Proof

Real stories from revenue leaders at companies like Diligent, Degreed, ContractPodAI, and more.

10x
Faster Proof Generation
4.9/5
Average Rating
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Win Rate Improvement

Customer Proof & Buyer Journey

How revenue leaders are using AdamX to generate customer proof at scale and understand their buyer journey

Champions would be incredible for evangelizing customers and building our community!

We could finally hand-pick the right accounts each month and line them up for customer testimonial videos. This would transform how we identify and activate our best advocates.

Champions
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

We tried paying G2 to deliver reviews – they can't get people motivated. Champions' automation approach is something I'd want to experiment with.

We've tried working with G2 to generate reviews and it's like they can't get the reviews because they can't get people motivated. So seeing Champions automate this process with personalized, contextual outreach is very valuable. I'm very interested to experiment with it.

Champions
Ray Wizbowski

Ray Wizbowski

CMO at ECI Software

Data is the enemy – AdamX extracts the insight that matters!

More data isn't better. Companies have tons of data sources but aren't getting to the root cause. AdamX extracts meaning from all these data points – extremely powerful.

TopJourney
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

It's a knife fight out there – AdamX gives us the competitive intelligence to win!

AdamX helps identify what to fix by comparing us to competition, then tracks whether we fixed it. It's a knife fight out there and this gives us the intelligence we need.

TopJourney
Doug Pullman

Doug Pullman

VP of Marketing at Fishbowl

It's a knife fight out there – AdamX gives us the competitive intelligence!

AdamX helps identify what to fix by comparing us to competition, then tracks whether we actually fixed it or if competitors did even better. It's a knife fight out there and this gives us the intelligence we need.

TopJourney
Doug Pullman

Doug Pullman

VP of Marketing at Fishbowl

Champions

Customer Proof at Scale

Generate case studies, testimonials, and G2 reviews automatically

Champions would be incredible for evangelizing customers and building our community!

We could finally hand-pick the right accounts each month and line them up for customer testimonial videos. This would transform how we identify and activate our best advocates.

Champions
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

We tried paying G2 to deliver reviews – they can't get people motivated. Champions' automation approach is something I'd want to experiment with.

We've tried working with G2 to generate reviews and it's like they can't get the reviews because they can't get people motivated. So seeing Champions automate this process with personalized, contextual outreach is very valuable. I'm very interested to experiment with it.

Champions
Ray Wizbowski

Ray Wizbowski

CMO at ECI Software

Champions Module eliminates our need to hire a community manager!

I've been wanting to hire a community manager for two budget cycles now, and this would eliminate the need to hire at that managerial level. It's like having a team of AI agents executing what would typically require a full-time hire. This solves a huge pain point we've had for years.

ChampionsTopRep
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

We're looking at efficiency, risk reduction, and cost savings all in one!

Champions delivers efficiency, reduces risk, and cuts costs all in one solution. We're only getting one or two or maybe three champions when we could get ten. This tool solves for all of that – we can now systematically identify and engage multiple champions per account instead of manually managing just a handful.

ChampionsTopRep
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

When I saw Champions in action, I needed it immediately!

My immediate reaction when I saw this was 'I need this today.' It solves problems we didn't even know we could automate. This is incredible – it's solving most of our customer advocacy pain right now, from review generation to competitive intelligence, which is something we really struggle with.

ChampionsTopJourney
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

We were missing 80% of our potential advocates!

We are not canvassing all of the champions across an account – we're only getting one or two or maybe three when we could get ten. Champions finds every champion across every account, not just the obvious ones. The comprehensive discovery alone is game-changing for our advocacy efforts.

Champions
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

The personalization is so targeted our advocates feel genuinely connected!

The personalization is incredible. Champions references actual quotes from our customer calls, mentions their specific pain points, and creates content so targeted that our advocates feel genuinely connected to the material. It's transformed our customer advocacy from a resource drain into a competitive advantage.

ChampionsTopRepTopJourney
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

TopJourney

Buyer Journey Intelligence

Audit your buyer journey and competitive positioning

Data is the enemy – AdamX extracts the insight that matters!

More data isn't better. Companies have tons of data sources but aren't getting to the root cause. AdamX extracts meaning from all these data points – extremely powerful.

TopJourney
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

It's a knife fight out there – AdamX gives us the competitive intelligence to win!

AdamX helps identify what to fix by comparing us to competition, then tracks whether we fixed it. It's a knife fight out there and this gives us the intelligence we need.

TopJourney
Doug Pullman

Doug Pullman

VP of Marketing at Fishbowl

It's a knife fight out there – AdamX gives us the competitive intelligence!

AdamX helps identify what to fix by comparing us to competition, then tracks whether we actually fixed it or if competitors did even better. It's a knife fight out there and this gives us the intelligence we need.

TopJourney
Doug Pullman

Doug Pullman

VP of Marketing at Fishbowl

It's already distilled and easier to spot patterns among user personas!

The difference between AdamX and what I think is useful for us is that it's already distilled. It's not about our team going through recordings and extracting verbatims, but it's already all condensed in the same spot. This is a competitive advantage over doing qualitative research, because the most expensive thing for us is to recruit users for so many different user personas that would be statistically significant.

TopRepTopJourney
Lucia Gastélum Dourritzague

Lucia Gastélum Dourritzague

Product Manager at Telefonica/MovieStar+

This would help me identify gaps in the buyer journey immediately!

I think this looks amazing. This would help me identify the gaps in the buyer journey immediately, which I think would be huge value for me to shortcut where I need to fix.

TopJourney
Keith Fenner

Keith Fenner

CRO at Morae

Sales Coaching & Team Performance

How sales leaders are using AdamX to transform their coaching and improve team performance

TopRep

Sales Coaching Transformation

AI-powered call analysis and rep coaching

This is music to my ears – AdamX solves my biggest frustration with Gong recordings!

One of my biggest frustrations has been I don't have time to listen to all these Gong recordings. This is really helpful. Every manager would benefit tremendously from this.

TopRep
Eric Lossbroek

Eric Lossbroek

Chief Revenue Officer at Degreed

AdamX delivers what I've been asking vendors for years!

What I've asked every vendor is tell me who my best rep is, tell me what the best call looks like. I've listened to bad calls where the customer still buys, and great calls where they don't.

TopRep
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

The potential is limitless – it's one of the coolest things I've seen!

This could be like a prerequisite for any new hire before they go live. They have to go through and make sure that they can sell to the buyer. I'm very excited about this – it has so much value for addressing our biggest challenges with pipeline and enablement.

TopRep
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

Nobody has time to listen to calls – AdamX identifies team-wide issues!

The tool makes it easy to identify team-wide issues versus individual rep issues. When everyone has the same problem, it's a program thing we need to fix together.

TopRep
Michael Thome

Michael Thome

SVP Sales at ContractPodAI

This is music to my ears – AdamX solves my biggest frustration!

Look, honestly, this is music to my ears. Because one of my biggest frustrations in this job has been I don't have time to do all these Gong recordings. I'm busy enough as it is. So this is really, really helpful to me. I'm sold on this. I think it's wonderful technology. I would benefit tremendously from this type of thing

TopRep
Erik Lossbroek

Erik Lossbroek

Chief Revenue Officer at Degreed

You're way ahead of what others are working on!

After seeing what others in the market are building, AdamX is way ahead of what they're thinking. This is interesting and I'm very interested in looking at this because we have reps that are not being coached well at the moment. You're awesome, man.

TopRep
Nick Bonfiglio

Nick Bonfiglio

CEO at Syncari

I'm literally getting goosebumps – this is amazing!

The synthetic buyer approach sounds amazing for personalized coaching – it gives us buyer-perspective analysis without having to listen to hundreds of calls. AdamX's synthetic buyer technology provides incredible personalized coaching insights that we've never had before.

TopRepRolePlay
Sheetal Deshmukh

Sheetal Deshmukh

Operations Manager at ContractPodAI

Data is the enemy – AdamX extracts the meaning!

Data is the enemy. It's a false idol. More data isn't better. The problem is companies have tons of data sources but they're not getting to the root cause of what it's really telling you. You're able to extract meaning from all of these data points – this is actually extremely powerful.

TopRep
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

This is the future of lean, AI-powered business building!

Wow, that's incredible. I want to do the same in terms of how I am building and thinking about the business as well – how can I do it with as few people as possible and manage as little as possible? This is fantastic.

TopRep
Maria Sander

Maria Sander

Business Leader & Consultant

Show 24 more testimonials

Finally a solution for our coaching problem!

We have reps that are not being coached well at the moment, and this looks like exactly what we need. You've built something way ahead of the competition while staying cash flow positive – that's the kind of innovation we want to partner with.

TopRep
Nick Bonfiglio

Nick Bonfiglio

CEO at Syncari

I didn't think this was possible!

I didn't think that this was possible. Like I didn't even know that this type of thing could be done right. It reset my expectations for even what the way I was thinking about AI and the way that I was envisioning incorporating it.

TopRep
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

Perfect timing for our AI product launch tracking!

What would be incredible is to see the sentiment of our new AI product launch in July. What we don't have at a holistic level is buyer sentiment, and we're struggling with that. For us to be able to share these golden moments with our product team more frequently would be a game changer.

TopRep
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Nika Mamczak

Director of Revenue Enablement at Degreed

This research would take my team at least a month!

This research in the past would take my team at least a month period of time to get a portion of this data. So with this it's just like one click away. This is amazing. I would love to know more about this for sure. This is so interesting!

TopRep
Liping Zhang

Liping Zhang

Revenue Operations at Integral

Golden moments are game-changing for product teams!

These golden moments are really helpful for people like me in enablement to see if people are being successful with customer calls. But the product team, like that's a really great hook in because I know it's hard for the product team and even the marketing team to get feedback from reps.

TopRep
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Nika Mamczak

Director of Revenue Enablement at Degreed

Impressive technology that delivers real insights!

Impressive… Yeah, that makes sense. The practicing component is solid, and this addresses the core challenges we're facing with consistent performance measurement.

TopRep
Navid Zolfaghari

Navid Zolfaghari

CRO at Zapier

AdamX provides the balanced coaching approach we desperately need!

I was impressed with the ability for us to focus on some of the really good, solid things that people are doing because they need that positive feedback, too. This focuses on golden moments and the good things, not just coming out blazing with everything you're doing wrong.

TopRep
Laura Vautour

Laura Vautour

VP of Operations at Diligent

AdamX scales enablement regardless of team size!

I love all the stuff that you showed us with the top rep. Like just the analytics, the proactive investigation. I was on a team of 40 people at Square. I'm on a team of two at Degreed. It doesn't matter where you're at and what size your enablement team is. You can't do that today without AdamX. So I love that stuff.

TopRep
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Nika Mamczak

Director of Revenue Enablement at Degreed

We need a structured way to hold ourselves accountable!

We've invested heavily in comprehensive enablement for our product portfolio, but we want to improve our ability to sell our non-core products. This seems like it could be a great way to measure and improve the efficacy of our enablement efforts – a structured way to hold ourselves accountable.

TopRep
Christopher Li

Christopher Li

VP of Product at Xactly

This addresses multiple critical areas we're struggling with!

AdamX addresses multiple critical areas – the content piece, early buyer marketing journey, SDR performance, and sales enablement. The question every revenue leader asks is: how do you make sure your SDRs and reps are consistently saying and doing the right things? This is very, very interesting what you built.

TopRep
Mary Vue

Mary Vue

CMO at Syncari

This democratizes insights across the entire business!

This democratizes the insights of the business to the rest of the business and everybody's now going to get on the same page. Anybody that needs to understand the interactions that are happening with any sort of audience can benefit – product managers, marketing teams, executives.

TopRep
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

That's actually magical – AdamX finds patterns organically!

What we've been doing is taking call summaries and running them through ChatGPT or Claude to summarize pain points. AdamX does this organically and finds patterns without us telling it what to look for – that's extremely powerful.

TopRep
Doug Pullman

Doug Pullman

VP of Marketing at Fishbowl

The concept is fantastic – you've identified the moments that matter!

The use case is spot on with what needs to happen. When call recorders came out, you started mapping out the hours and realized there's no way you can listen to everything and still have a family. What you've identified here is the moments that matter. We do customer journey mapping but we're not involved in those moments.

TopRep
Cuyler Owens

Cuyler Owens

CRO at TrustRadius

AdamX makes insights much more accessible than Gong!

This feels very approachable to me, the coaching moment. I find it really hard to get actionable insights from Gong – I've just never been able to quickly get there. AdamX makes it much more accessible. Instead of being another metric or data point, it's more about passing them a very specific coaching moment.

TopRep
Marlene Levy

Marlene Levy

VP of Operations and Strategy at Diligent

Very quick to validate opinions at board and C-suite level!

That's a very, very smart piece of tech. I can see very clearly it's very quick if you're getting questions at a board level or a C suite level, very quick to validate opinions. Independently validated.

TopRep
Craig Chappell

Craig Chappell

Fractional CMO at Morae

AdamX provides the practice element and progress tracking we desperately need!

Until reps get comfortable with new plays and messaging, we lose opportunities – this solves that problem. We were desperately looking for a way to give our team the practice they need while tracking their progress, and AdamX delivers exactly that.

TopRepRolePlay
Carol Murphy

Carol Murphy

VP of Sales Enablement at Diligent

The aggregation of data supports voice of customer to product!

This is very, very valuable. I think it's the aggregation of that data that supports the feedback from voice of the customer to product that as we are developing our products, it would be very valuable.

TopRep
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

It's not feasible doing ongoing analysis by sampling Gong calls manually!

It's not feasible doing ongoing analysis by sampling and looking through Gong calls and trying to assign ratings manually. AdamX gives us a very good, quick way of tracking progress and measuring how much we've moved the needle.

TopRep
Chuma Keswa

Chuma Keswa

Revenue Transformation Lead at Trinet

Our reps are driving me crazy with their coaching gaps!

Our reps are driving me crazy with their coaching gaps, but the beautiful part about AdamX is now you can directly go to the clips as evidence. That allows you to fix things rather than just pull your hair out with the frustration.

TopRep
Deirdre Leone

Deirdre Leone

Chief Customer Officer at ContractPodAI

We don't have a way to measure progress – AdamX gives us benchmarking!

We don't have a way to measure progress, and AdamX would give us the benchmarking and external data to validate we're going in the right direction. Otherwise we're just guessing – this is a very good, quick way of checking where we are and if we've moved the needle.

TopRep
Chuma Keswa

Chuma Keswa

Revenue Transformation Lead at Trinet

This is the next evolution – from recording to meaning!

The last decade was the decade of making call recording solid workbench, like everybody has the recording and the next decade would be about meaning extract – meaning extract, coachable moment, golden moment, and even doing role play.

TopRep
Noah Marks

Noah Marks

SVP of Revenue Operations and Strategy at Diligent

AdamX provides pure qualitative analysis of our people!

Most other tools give you look-back quantitative data that doesn't tell you why your pipeline didn't convert – this actually shows you what to fix. We finally have a solution that goes beyond the numbers and gives us real insights into what our people need to improve.

TopRep
Marlene Levy

Marlene Levy

VP of Operations and Strategy at Diligent

The hours and hours we spent digging this information out manually!

I can tell you the hours and hours we spent just digging some of this information out manually. The way AdamX presents this data is much readier to share with leadership – it was not the best use of my time doing it the old way. This is so much more useful and efficient.

TopRep
Chuma Keswa

Chuma Keswa

Revenue Transformation Lead at Trinet

AdamX solves the problem reps won't admit they have!

Reps do not listen to their calls because they don't want to listen to their calls, but they do want to learn from their conversations. And that's the big difference. This is pushing to them the important value that Gong originally had, which is you don't have to take notes on the call.

TopRep
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Nika Mamczak

Director of Revenue Enablement at Degreed

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