6 Months of Proof.
One Week.
Zero Manual Effort.
How Prosperity Behavioral Health generated 6 months of customer proof in one week with AdamX.
Get Similar ResultsTestimonial quotes surfaced in the first week with zero manual effort
Of work compressed into one week of automated output
Polished case studies generated from existing call recordings alone
About Prosperity Behavioral Health
Prosperity Behavioral Health helps U.S. providers manage the complex revenue cycle from intake to billing so they get paid faster.
The Person Behind This Story
15 years of healthcare marketing experience, from a $750M company to lean startups.
Before AdamX
The Challenges
The Discovery Problem
Before you can even ask for a case study, you have to find the right customers. But happy customers are hidden across dozens of accounts, scattered in the memories of CSMs and sales reps. There's no system, just institutional knowledge that walks out the door when people leave.
“This person in the department has institutional knowledge, and you've got to track them down and get their time.”
— James Furbush, VP of Marketing
The Healthcare Trust Deficit
In healthcare, buyers trust peers, not vendors. Doctors are skeptical of marketing claims and prioritize patient care over advocacy, making customer proof far harder to generate than in most industries.
“Buyers actually don't want to hear from vendors. Doctors and healthcare administrators don't really give a shit what vendors have to say because earning their trust is very hard.”
— James Furbush, VP of Marketing
The Case Study Gauntlet
James compares the process to a 5,000-person maze, with endless coordination, approvals, and follow-ups. In past roles, he's seen a single case study take up to eight months to get approved.
“Even at the most when I was doing case studies, if it was a good year, it's like, man, I got 10 case studies across the finish line.”
— James Furbush, VP of Marketing
The Content Graveyard
When proof is finally created, it often gets buried. Sales forgets it exists, marketing struggles to find it later, and content meant to close deals becomes another bottleneck instead.
“Once you get through the bottleneck and the gauntlet of getting one of these things out into the world, it sits somewhere and then everyone forgets about it.”
— James Furbush, VP of Marketing
How AdamX Transformed Prosperity's Customer Marketing
AdamX gave Prosperity something James had never experienced in 15 years of healthcare marketing: customer proof that generates itself. By simply connecting to their existing Fathom call recordings, AdamX processed every customer conversation and surfaced the insights, quotes, and stories that would have taken months of manual excavation.
After AdamX
The Impact
Customer Proof on Autopilot
Before AdamX: Gap analysis, chasing account managers, scheduling calls, writing drafts, coordinating teams, then eight-month approval cycles.
After AdamX: Connect call recordings, log in, find polished case studies and proof points ready to use — checking 90% of the boxes without lifting a finger. One week of AdamX replaced 6-8 months of manual effort.
“Testimonials, case studies, proof points, metrics… all of that stuff just shows up, like it's on autopilot.”
— James Furbush, VP of Marketing
Unbiased Insights, Zero Gatekeepers
Before AdamX: Chasing people with “institutional knowledge,” booking time, relying on memory, and filtering insights through multiple handoffs.
After AdamX: Instant access to what customers actually said, unfiltered and searchable. No gatekeepers. Just the customer's own words.
“The idea of having unbiased insights into your customer base is the biggest game changer for me.”
— James Furbush, VP of Marketing
Executive Buy-In, Instantly
James showed AdamX to the sales team and CEO, and the reaction was immediate. Leadership quickly saw the value, driving instant excitement and buy-in without lengthy justification.
“I showed our CEO last Friday. He was like, ‘This is unbelievable.’ His mind was completely blown.”
— James Furbush, VP of Marketing
The Verdict
“It's like creating customer proof on autopilot. I'm 100% bought into what you guys are doing.”
After 15 years tackling healthcare's trust problem — from a $750M company to a lean startup — James says AdamX delivered what budget and headcount never could: customer proof that generates itself. In an industry where doctors don't trust vendors and 10 case studies a year was a “good year,” AdamX changed the math.
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