Buyer Personas Built From Real Conversations
Stop guessing what buyers care about. Analyze hundreds of customer calls to build personas based on what they actually say.
The Persona Problem
Most buyer personas are fiction, not fact.
Personas Based on Guesswork
Your buyer personas are built from surveys and assumptions, not from what buyers actually say on calls.
Months of Research
Traditional persona research takes months and costs $50K+. By the time it's done, the market has shifted.
Generic, Unusable Insights
Most personas are too generic to be actionable. Your sales team ignores them because they don't reflect reality.
Data-Driven Persona Research
Turn your call recordings into actionable buyer intelligence.
AI-Powered Persona Mining
Analyze hundreds of customer conversations to extract what buyers actually care about, in their own words.
Real Quotes & Language
Capture the exact phrases, objections, and priorities buyers use—perfect for messaging and sales enablement.
Quantified Insights
See patterns across conversations: what percentage mention pricing concerns, feature gaps, or competitor comparisons.
Actionable Recommendations
Every persona study includes specific recommendations for sales, marketing, and product based on the data.
What's in a Persona Study
Comprehensive buyer intelligence, not a one-page summary.
How Teams Use Persona Studies
Sales Enablement
Train reps on what each persona truly cares about and how to address their specific concerns.
Product Marketing
Build messaging and positioning that uses the buyer's own language and addresses real objections.
Product Strategy
Understand what features different personas actually ask for vs. what you assume they want.
Account-Based Marketing
Personalize campaigns based on data-driven persona insights, not generic templates.
See a Real Example
Explore our sample Persona Study: "The VP of Sales Enablement" — built from analysis of 127 customer conversations.
View in LibraryBuild Personas That Actually Work
Stop guessing. Start knowing exactly what your buyers care about.