Playbook
The G2 Review Generation Playbook
Learn how to generate 50+ authentic G2 reviews by doing the writing work for your customers. Extract review content from calls and make it effortless for champions to post.
9 Pages3.7 MB
Resources & Downloads
Deep dives into B2B marketing strategies, buyer journey optimization, and sales enablement.
Playbook
The 10x Case Study Playbook
Stop waiting for customer interviews. Learn how to create high-quality case studies at scale by extracting stories from your existing call recordings and customer conversations.
9 Pages3.7 MB
Playbook
The Hidden Champions Playbook
A step-by-step guide to finding your best customer advocates hiding in your call recordings. Learn how to identify champions, extract their stories, and activate them for references, reviews, and case studies.
9 Pages3.5 MB
Framework
The Proof Coverage Model
Discover the direct correlation between customer proof coverage and revenue performance. This data-driven framework reveals how every 10% increase in proof coverage can drive 2% higher win rates—and provides a clear methodology for calculating your proof ROI.
14 Pages4.2 MB
Knowledge Base
In-depth guides on customer proof, case studies, advocacy, and more.
Customer Proof & Social Proof
Case Studies
Customer Champions & Advocacy
Customer Marketing
Customer References
Customer Stories
Industry Guides
- Customer Proof for SaaS Companies: Strategy & Examples
- Customer Proof for Healthcare & HealthTech Companies
- Customer Proof for FinTech Companies: Strategy & Examples
- Customer Proof for Cybersecurity Companies: Strategy & Examples
- Customer Proof for HR Tech Companies: Strategy & Examples
- Customer Proof for MarTech Companies: Strategy & Examples
- Customer Proof for EdTech Companies: Strategy & Examples