Win More Deals with Customer Proof
Discover your proof gaps. Diagnose what buyers actually need. Deliver proof at scale—all from conversations you're already having.
Proof Library
State of Customer Marketing 2025
How TechCorp Replaced Salesforce CRM
How Acme Corp Scaled Security Compliance
5-Star Review: "Implementation was seamless"
"The best ROI tool we have bought this year"
Competitive Win: AdamX vs Competitor Y
Trusted by revenue teams at
Your Buyers Don't Trust You. They Trust Other Buyers.
In B2B, claims don't close deals—proof does.
of B2B buyers consult case studies before purchasing
— Demand Gen Report
trust peer recommendations over vendor marketing
— G2 Buyer Behavior
higher win rates with strong customer proof
— Forrester Research
Most Companies Have a Massive Proof Gap
Traditional case study programs produce 15-20 assets per year. They take 8-12 weeks each. And 80% of customer asks get declined.
Meanwhile, your deals are stalling and competitors are winning with better proof.
One Platform. Complete Customer Proof.
Discover your gaps, diagnose what buyers need, and deliver proof at scale.
Audit your buyer journey to find proof gaps across every stage of the funnel.
Analyze sales calls to find proof requests that go unanswered and cost you deals.
Create case studies, testimonials, and reviews automatically from customer calls.
See exactly where you're losing buyers.
TopJourney uses synthetic buyers to audit your complete buyer journey. It reveals hidden proof gaps—where competitors are winning and your buyers are dropping off.
- Audit touchpoints from search to decision
- Compare your proof against key competitors
- Identify specific gaps by persona and industry
- Get a prioritized roadmap for proof creation
Critical Gap: Fintech Security Proof
High volume of prospects requesting specific API security documentation for financial services. Currently zero assets available.
NO CONTENT
Hear what buyers are actually asking for.
TopRep analyzes your sales calls to identify the proof points that actually move deals forward—and the requests your reps can't fulfill.
- Track frequency of customer proof requests
- Identify objections that need better proof
- Find top-performing reps and clone their success
- Correlate proof usage with higher win rates
Generate unlimited proof at scale.
Champions automatically extracts case studies, testimonials, and reviews from customer conversations. No more chasing approvals. No more 8-week delays.
- Generate 100+ case studies per year
- Customize assets for specific personas
- Auto-draft G2 reviews for customers
- Manage references without burnout
Acme Corp
Scaling Customer Advocacy: 10 to 100 Case Studies in 30 Days
Acme Corp transformed their customer advocacy program from scattered stories to systematic proof generation, creating 10x more case studies.
One Platform. 30+ Proof Formats.
Every type of customer proof your team needs—generated automatically from conversations.
Case Studies
Full, summary, technical versions
Testimonials
Persona & stage-specific quotes
G2 Reviews
Pre-drafted for customer approval
Battle Cards
Competitive proof ammunition
Reference Packets
Ready-to-share proof bundles
ROI Stories
Quantified outcome narratives
Video Clips
Key moments from calls
QBR Success Stories
Renewal & expansion proof
From Your Calls to Proof Assets in Days
AI-powered extraction combined with human quality review.
Connect
Integrate with Gong, Chorus, Grain, or your conversation intelligence. Read-only access, 15-minute setup.
Discover
We audit your buyer journey to reveal where customer proof is missing at each stage.
Analyze
AI identifies proof moments, testimonials, outcomes, and insights from every conversation.
Generate
Create case studies, testimonials, battle cards, and 30+ other formats—approved by you.
What Revenue Leaders Say
Real stories from teams using customer proof to win more deals.
“Champions would be incredible for evangelizing customers and building our community! We could finally identify and activate our best advocates.”
Deirdre Leone
Chief Customer Officer, ContractPodAI
“We tried paying G2 to deliver reviews—they can't get people motivated. Champions' automation approach is exactly what we need.”
Ray Wizbowski
CMO, ECI Software
Turn Customer Conversations Into Revenue-Driving Proof
See how AdamX automatically extracts testimonials, case studies, and competitive intelligence from your existing call recordings.